Paradoxically, the Old Town is a totally new development that surrounds the iconic Burj Khalifa, the tallest building in the world. It encompasses considerable residential areas, three hotels, souk’s, retail outlets and much more besides.
Linking all of this together is a signage scheme based on materials inspired by the fabric of the architecture. Featuring Italian mosaics, renders, bronze and wood, the signs integrate perfectly into their surroundings. The design brief also extended to other items such as railings, bollards and various items of street furniture.