When Thomas Cook rebranded there were two main challenges; realizing the identity as practical signage, and the logistics of the re-signing programme.
The complex graduated tones of the identity were very difficult to interpret as shop fascias, requiring carefully controlled digital prints with clear UV film laminates to give the required longevity. The tonal balance then had to be replicated in the internally illuminated projecting signs. My role centered around the development of this signage hardware.
Lead Designer: Futurebrand
Manufacturer: Wood & Wood Signs