Located in Newbridge, Whitewater is Irelands largest shopping centre outside of Dublin. Opening to the public in 2006, it attracted many high profile retailers. The centre branding showed the name engraved on a pebble, the challenge therefore was to replicate this at an architectural scale. A specialist stonemason was commissioned and the logo was realised in stone sections and mounted to the building façade.
I headed the wayfinding and detailed design aspects of the project.
Lead Designer: Wood & Wood Design
Manufacturer: Wood & Wood Signs