John Lewis

Following Pentagram Design’s update of the identity, there was a need to update the external signage on all John Lewis stores. This commenced with their flagship store on London’s Oxford Street. There were a number of specific challenges associated with this, such as overcoming the structural engineering issues created by the addition of large scale projecting signs high up on the building façade.

Lead Designer: Pentagram Design & Richard Conn Associates

Manufacturer: Wood & Wood Signs